From Early-Stage to Global Scale
Strategy That Scales. Systems That Deliver. Results That Last.
I help investors grow portfolio value and founders scale with precision, by solving complex challenges, adapting to changing needs, and building systems that perform.
Built to Scale
Aligned Execution
Turning Complexity Into Momentum
I connect strategy to execution where it matters most, aligning people, systems, and processes to scale what works without adding unnecessary complexity or cost. With experience across product, go-to-market, customer experience, operations, and team development, I work shoulder-to-shoulder with teams to solve what’s stuck, streamline for scale, and make the most of the resources they already have.
Whether you’re launching, restructuring, or preparing for investment, I bring clarity and speed at pivotal moments, adapting in real time to what each stage demands and driving meaningful progress without losing sight of what matters most.
✔ Leadership from early-stage buildout to enterprise transformation
✔ Systems built for repeatable growth and operational resilience
✔ Strategic support through inflection points, from funding to scale
✔ Grounded, resource-aware, and focused on outcomes that compound
The Advantage of Experience That Scales
A Framework That Turns Insight Into Action
Sustainable growth doesn’t come from doing more, it comes from doing the right things with clarity, structure, and adaptability. I help businesses focus time, talent, and energy where it creates the most value, creating space for teams to perform, customers to thrive, and results to compound. This approach makes the most of your resources and turns growth into a shared advantage, across teams, outcomes, and stages of scale.
Act on Feedback & Data
Customers, teams, and metrics signal what matters. Knowing how to listen and respond is followed by sustainable growth.
Automate What Repeats
Efficiency creates leverage. I help teams streamline what can be systematized, so their focus stays on what drives value.
Design for Human Impact
Not everything should be automated. I help design interactions that build trust through better conversations and decisions.
Iterate with purpose
The next step often becomes clear in the doing. I bring a mindset of ongoing refinement, challenging assumptions and adapting to drive progress.
From Global Scale to Strategic Partnership.
Milos Srdjevic is a strategic growth advisor with roots in Serbia and deep experience scaling companies across Europe and the U.S. As former COO of ActiveCampaign, he helped grow the company into a global SaaS platform valued at over $3B, serving customers in more than 180 countries. Known for building systems designed to scale efficiently, he now partners with founders and investors to drive sustainable growth, align teams, and support the next generation of leaders through mentorship and hands-on collaboration.
“Adaptability and instinct are often more valuable than certainty, especially when the pace is real.”
— Milos Srdjevic
Strategic Partner to Founders and Investors
There’s no single path to getting it right, but the right questions shape better decisions.
These pieces share the perspective I bring to building teams, products, and companies that scale.
Employees, Subscription Models & the Future of Work
What if we treated our teams the way we treat recurring revenue, focused on retention, long-term value, and earning trust consistently?
Read Article →
AI & Business: The Next Phase of XaaS
AI isn’t replacing humans — it’s reshaping how we create value, structure work, and deliver meaningful outcomes.
Read Article →
The Road to #1: Ranking, Reputation, and Real Growth
Becoming #1 in your category isn’t luck — it’s structure, consistency, and relentless focus on the customer experience.
Read Article →
Let’s Talk Growth
Conversations on what it takes to build, adapt, and lead through growth.
Lessons in Sustainable Growth from a $100M+ SaaS Journey
Milos Srdjevic joins SaaStr to share how ActiveCampaign scaled past $100M ARR and reached over 130,000 customers in 170 countries. A behind-the-scenes look at building sustainable growth through strong systems, strategic focus, and customer-first thinking.
The Pivot That Scaled:
Milos Srdjevic on ActiveCampaign’s Growth
Milos Srdjevic shares how ActiveCampaign grew to a $3B valuation, and his role in building the operational foundation behind its global scale.
🎧 English subtitles available.
Perspectives on Progress
Insights on scaling, systems, leadership, and strategic growth, drawn from real-world experience. These pieces share lessons, ideas, and reflections for anyone navigating decisions, alignment, or the complexity that comes with building something that lasts.
Know How It Works Before You Scale It
June 17, 2025
In the last few texts, I looked at the two machines every business needs, followed by how products evolve, and how the customer engine stays in motion. But most people...
The Machine That Never Stops
June 9, 2025
Earlier, I broke it down to two machines: one builds, one sells. I also wondered whether the burger-stand guy always planned to build a hotel, or just kept adapting by...
Adaptation versus Vision
June 5, 2025
Recently, I wrote about the two machines every real business needs: one that builds the product, and one that brings in the customer. Until both are working, you don’t have...
Businesses Are Just Two Machines
June 2, 2025
Every summer I stayed at the family summerhouse and watched a business get built from nothing.First year, it was a guy in a small car with a trailer parked near the...
How Leaders Build Leaders
May 29, 2025
The greatest victories in business, life, or history are never the result of one person alone. Behind every breakthrough, there is a group of people who made it possible. It...
Reinvention Is Part of the Job
May 21, 2025
Change isn’t always a choice. Sometimes it finds you; in a job you’ve outgrown, a team that’s restructuring, or a role that’s no longer there. That kind of shift can...
Growth doesn’t have to be guesswork.
Let’s make it intentional, structured, and scalable.
I help companies grow with clarity, in ways that support people, improve performance, and deliver long-term value.
Ready to Move Forward?
Every decision shapes value.
Even in uncertainty, momentum is possible.
I bring clarity, alignment, and execution to what matters most.